16 May Does your brand compete?
As a brand developer, I ask this very important question to my clients. “Does your brand compete with your competition”. If the answer is “No” or “I don’t know”, then we head straight to research on the competition and their advantages. Don’t fret, it is a must-have conversation that will put you in the correct position to be a formidable opponent. Listen to what NBA Coach Gregg Popovic says about business and life.
“All true competitors want to face the best. Why? Because excellence begets excellence if you embrace the challenge. If you work hard and continue to develop a learning mindset, you’ll find that competition can be healthy and inspiring. So forget the excuses and ask yourself:
Who (or what) is my competition?What are they doing right? What are they doing wrong?
How can I use this information to my advantage–and to get motivated?
Instead of resenting your competition, learn to respect them. Because that will only make you better.
Director of Photography & Brand Development